Monday, December 26, 2016

How the Social Media Dumpster Fire Hijacked the Election

There are a lot of theories floating around about how we wound up with (shudder) President Donald Trump.
The Bernie Sanders camp is crowing, “We told you so, Bernie would have won!”
The media likes to go on about how little Hillary Clinton was trusted; an impression created entirely by the media.
An article in Ad Age by Simon Dumenco theorizes that Clinton’s messaging was wrong. She wasted airtime pointing out the obvious–Trump is a horrible person. Hell, everybody knows that.
In the aftermath, however, what really happened is becoming increasingly clear: Welcome to the post-truth “Idiocracy.”
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It started with the media. To compete for viewers, channels pretending to be news sensationalized every morsel of fake news. They gave more airtime to the endless Benghazi hearings than to the Sept. 11 terrorist attacks.
When they finally milked that for all it was worth, the fake email scandal launched a slow, poisonous drip, with each outrageous false claim spreading like wildfire on social media.
Search for Hillary + email in BuzzSumo, and you get something like this:

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